The upcoming Bollywood movie Pink has been in the news for various reasons, be it the gripping trailer that took the internet by storm or Amitabh Bachchan's hard hitting dialogue delivery or the glimpses of the stellar performances by the rest of the cast.

A brilliant initiative taken by the makers of the movie to urge one and all to share their stories of fighting against injustice with the hashtag #IamPink. Adding another feather to its cap is the #iamPink story sharing initiative being well received on social media.

The starcast of Pink Angad Bedi and Taapsee Pannu came together to encourage everyone to share their stories. People poured in from all corners to share their version of #IamPink. Soon it started trending on Twitter with stories being shared by television stars like Kamya Punjabi, Helly Shah, Dipika Kakar, Ayaz Ahmen and several others.

Being bold and courageous is #IamPink! I am looking forward to hearing the others @TheFilmPink pic.twitter.com/Iffo65yWZg

— taapsee pannu (@taapsee) September 4, 2016

I believe in my self.. You should too!!And that's why IamPink!!What's your story.. #IamPink @TheFilmPink pic.twitter.com/qfL2oiw1Pw

— ANGAD BEDI! (@Imangadbedi) September 6, 2016

#IamPink is all about sharing one's struggle in society, their fight for justice. Many have shared their actions in the face of diverse situations. Be it standing up to bullies or undoing the wrong.

Pink's initiative is just a stepping stone for more such initiatives to take place in the future.

Rashmi Sharma Films Presents Shoojit Sircar's PINK, a Rising Sun Films production. Directed by Aniruddha Roy Chowdhury and produced by Rashmi Sharma and Ronnie Lahiri, PINK releases on September 16th 2016 and stars Amitabh Bachchan along with Taapsee Pannu, Kirti Kulhari, Andrea Tariang and Angad Bedi.