Hrithik Roshan's next film Kaabil is the story of a blind man who goes on the warpath to seek revenge for the murder of his wife. The trailer, which released yesterday, has exploded all over the internet and has garnered more than 4.5 million views in just 15 hours.

Digi Osmosis in partnership with Facebook carried out a unique innovation for the film. All people had to do was message Hrithik and Yami on their Facebook messenger and they were messaged a voice note with a personalised poster. Not only that, even the trailer was messaged to them personally from the stars.

For the next step in the campaign, Digi Osmosis plans to take the Kaabil team live on Facebook. A quick interactive Q&A session has been set up where people will be asked to send in their questions and the Kaabil team - Hrithik Roshan, Yami Gautam, Rakesh Roshan and Rajesh Roshan will answer them live.