AVON, the women's beauty brand that has been giving beauty a purpose since its inception, launched its coveted range - AVON TRUE through Facebook live. For the first time, ever, Aditi Rao Hydari, the brand ambassador introduced the range to thousands of consumers by going live via Facebook.

Infused with True Color Lock technology, the range promises solutions that offers the exact colour as shown on the palette. Not just this, the line offers uncompromising, ultra-pigmented color that applies effortlessly. The new line contains self-renewing pigments which results in lasting color output and includes mascara, lipsticks, kajal, nail paints, foundation, eyeshadow etc.

Commenting on the launch, Aditi Rao Hydari says that, `AVON True is a brand which stays true to what it says - effortless, trusted and lasting. I am a big believer of AVON makeup products & initiatives. It is a beauty brand that keeps its promises. In my schedule I ith instant hydration, Weightless Mascara that delivers upto 15 x, this is a range that women are going to love!`


Swati Jain, Marketing Head, Avon India, avers, `Avon is a company that for 130 years has proudly stood for beauty, innovation, optimism and above all for women. We are delighted to launch Avon True - a superior makeup line that comes armed with the TRUE Color Technology. Our motto Beautiful Promises Kept captures a simple truth: when you feel more beautiful, you see more beauty and create more beauty around you. And the AVON TRUE Range is a makeup range that offers you products that do what they say!`

Avon True Digital Launch saw Aditi interact with the audience in a fun and quirky way. She played engaging games like Truth or Dare, and other contests to keep the audience entertained throughout. The AVON True digital launch stirred excitement among the audience and during the FB Live #AvonTrue also trended on twitter. Through this endeavor, Avon India aims to keep the beautiful promises and offer products that are of international standards in a rational price range.