Akshay Kumar has urged his fans and friends to say no to piracy after reports of 'Toilet: Ek Prem Katha' getting leaked online made headlines.

The 'Rustom' star shared a message on his Twitter page which read, "The fight against piracy is critical and it's reassuring to see the swift action taken by the Crime Branch on the unfortunate incident involving our film Toilet: Ek Prem Katha. I would like to urge my friends, colleagues, fans and audiences to please say no to piracy. Thank you all for your support."

Just wanted to share this with you all... pic.twitter.com/jxQu9GlEMv

— Akshay Kumar (@akshaykumar) July 21, 2017

Bollywood actors such as Varun Dhawan, Arjun Kapoor, Neil Nitin Mukesh have shown their support in the matter.

Piracy is a serious problem which is killing our film industry. Guys please do not support piracy watch films only in the theatre. https://t.co/bvuJJuVlfp

— Varun Dhawan (@Varun_dvn) July 21, 2017

This fight we all must fight along with every fan of @akshaykumar...A film is made for the big screen not to be pirated for homes or mobiles https://t.co/62qmY86mA7

— Arjun Kapoor (@arjunk26) July 21, 2017

The movie featuring Akshay and Bhumi Pednekar is based on a love story against the backdrop of the Swachh Bharat Abhiyan and will hit theatres on August 11.