Why the marketing idea has been dropped for 'Ittefaq'?

Why the marketing idea has been dropped for 'Ittefaq'?
Friday, October 06, 2017 15:54 IST
By Santa Banta News Network
Ittefaq is an adaption of the 1969 Yash Chopra film Ittefaq stars Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna... Sidharth steps into Khanna's shoes and Nanda's role will be essayed by Sonakshi. Akshaye plays Madan Puri's role - the cop.

The film is directed by Abhay Chopra. The original was produced by BR Chopra.

Venky Mysore, CEO, Red Chillies Entertainment, says, `Ittefaq is a crisp, newage thriller and an exciting adaptation of the 1960 cult classic. The marketing strategy is also designed keeping this in mind, so as to maintain the element of mystery for the audience. Ittefaq is the result of a collaboration between three studios and we hope the audiences enjoy the way we have reimagined it.`

Co-producer Karan Johar says, `For the first time, we have a no-promotion stand on Ittefaq. It's important we don't reveal any part of the film and have decided to keep the actors away from media interactions. So, hopefully, no spoilers, and definitely no promotion on our 100-minute non-stop mystery thriller.`

Juno Chopra, creative producer, BR Studios says, `Ittefaq is an edge-of-theseat thriller with a contemporary take on its original version. The experience of this story can only be heightened without outing any spoilers or overcommunicating it to the audience. We believe that the film should speak to its audience through its trailer. I hope this will revolutionise the way stories are marketed.` Co-produced by Red Chillies Entertainment, BR Studios and Dharma Productions, Ittefaq releases on Nov 3, 2017
Deepika Padukone Stuns in Vintage Glamour at Louis Vuitton Fashion Week!

Bollywood sensation Deepika Padukone captivated fashion enthusiasts with her striking white

Tuesday, March 11, 2025
Vikrant Massey and Shanaya Kapoor Wrap Up 'Aankhon Ki Gustaakhiyan'!

Bollywood actors Vikrant Massey and Shanaya Kapoor have officially wrapped up the shoot for their

Tuesday, March 11, 2025
Karan Johar Ventures into Punjabi Cinema with Gippy Grewal's 'Akaal'!

Renowned Bollywood director and producer Karan Johar is making his grand debut in Punjabi cinema by

Tuesday, March 11, 2025
Kajol Announces Release Date for Mythological Horror 'Maa'!

Bollywood star Kajol has officially announced the release date of her upcoming mythological horror

Tuesday, March 11, 2025
Feel the love with Sonu Nigam's 'Jaa Janam Jaa' from Inn Galiyon Mein-Song Out Now!

With the recently released trailer of Inn Galiyon Mein winning hearts for its fresh take on modern love in the

Tuesday, March 11, 2025
ADVERTISEMENT
ADVERTISEMENT