Digital superstar Sumeet Vyas who is known for his role as Mikesh in permanent roommates and will now be seen on celluloid with Kareena Kapoor in Veere Di Wedding, has another feather added to his cap. The actor has just signed on to become the first brand ambassador of Van Heusen innerwear. The well-established clothing brand from America launched its formal wear line in our country over 25 years ago has now also moved to inner wear, still a growing market. Deepika Padukone was earlier associated for collaborating on a formal wear line with the brand and Nargis Fakhri has also been the brand ambassador for their women's office wear collection. Now, Sumeet joins the club with one of the best Mens wear brands in the country.

Everyone from Salman Khan to Akshay Kumar has been seen promoting innerwear for various brands. The High Jack actor will be seen promoting their inner wear line that launched in 2016. One of the biggest reasons brands love Sumeet is his relatability. As an actor who has played roles that are very believable, Sumeet's persona is approachable and that's what audiences love most about him.

Sumeet Vyas is starring in two films that are releasing over the next month. High Jack directed by Akarsh Khurana is slated to release on 18th May and Veere Di Wedding directed by Shashanka Ghosh is set to release on 1st June 2018.