Fankind, the online fundraising platform by Anshula Kapoor which went live earlier this month has announced their second campaign with Bollywood's sweetheart Alia Bhatt. Bringing celebrities, fans and charities together, Fankind gives fans a chance to experience a fun activity with their favorite celebrity while supporting and fundraising for a charity.

Alia Bhatt's campaign is now live on the platform and one lucky fan will get a chance to bake a cake with the star under the guidance of famous Indian Pastry Chef Pooja Dhingra. Fanshave to donate a minimum amount of Rs.300 or multiples thereof and at the end of the campaign period,one fan will be randomly selected to bake a cake with Alia through a random selection process by a third party randomizer.

Effectively, 70% of the donations will go to 'World For All'; an NGO which Alia is closely associated with. This Mumbai-based animal welfare organization has revolutionized the model of stray animal adoptions.


Commenting on her association with Fankind, Alia Bhatt said, `The welfare of animals is a cause I truly believe in and funds raised through this unique experience will support World For All, a charitable organization based in Mumbai that works towards creating a better and safer environment for the cats and dogs living on our streets.

Excited about her second campaign, Anshula Kapoor, Founder, Fankindsaid`After the love and positive response Fankind has received thus far, I am even more excited to launch our second campaign with Alia. As an animal lover and pet parent myself, animal welfare is a cause that is close to my heart and I am so glad that with Alia's association, Fankind is able to help spread the message aboutthe importance of animal welfare and can raise funds for World For All.`

The campaign will be live from 20thof August until 2ndOctober 2019 on the website Fankind.org where fans from across the country can participate for a chance to bake a cake with Alia Bhatt and donate for a good cause.