Get ready to immerse your lips in a hydrating love affair! Kay Beauty, the illustrious beauty brand co-created by Katrina Kaif and Nykaa, India's leading beauty and lifestyle destination, unveils its latest masterpiece - the Kay Beauty Hydra Creme Lipstick. This ultra-hydrating marvel isn't just about enhancing your lips with stunning color; it promises a luxurious experience with every swipe!

With a keen eye on the surging demand for hydrating lipsticks, Kay Beauty has meticulously curated this collection to meet the ever-evolving preferences of beauty connoisseurs. Rooted in the brand's commitment to #MakeupThatKares, each lipstick is enriched with Hyaluronic Acid and antioxidants-rich Lychee Extracts. These ingredients keep your pout creamy and smooth all day long, delivering a color experience that's packed with hydration. The creamy, buttery texture effortlessly glides on, leaving a silky finish that's as irresistible as the sleek rose gold packaging, complete with a chic 'K' monogram. Get ready to captivate and feel fabulous with every swipe of Kay Beauty's Hydra Creme Lipstick - because your lips deserve ultimate indulgence.

More reasons to love the Kay Beauty Hydra Creme Lipsticks:

Innovative Hydration Technology: Infused with the power of Hyaluronic Acid and Lychee Extracts, the unique formulation ensures long lasting moisture - so no more dryness or creasing, just a healthy, nourished and picture-perfect pout!

High Color Pay-off: The creamy, lightweight formula glides on effortlessly, delivering rich, intense pigment for a full, luminous color payoff without creasing.

Shade for Every You: With 16 ultra-hydrating shades ranging from stunning nudes, bold reds and playful pinks to sophisticated mauves and dramatic plums, there's a perfect match for every skin tone and occasion.

Katrina Kaif, Co-Founder of Kay Beauty says, "As an actor I've experimented with a lot of makeup over the years, thus creating products that truly care for your lips has always been a priority for me," Katrina adds, "The Hydra Creme Lipsticks are more than just a pop of color - they're formulated with nourishing ingredients that keep my lips feeling soft and hydrated all day long. Plus, with 16 stunning shades, there's a perfect match for every mood and occasion!

Nykaa Spokesperson said `At Kay Beauty, we're dedicated to understanding and exceeding the unique needs of our diverse consumers. The new Hydra Creme Lipsticks are a reflection to this commitment, featuring skinified ingredients, superior formulations, and shades designed to suit diverse skin tones. This new range is crafted using advanced formulations that align seamlessly with the evolving trends in the Indian beauty market.`

Priced at INR 999, the Kay Beauty Hydra Creme Lipsticks are set to become your go-to choice for a hydrated, luminous pout. The new range will be exclusively available on the Nykaa website/app and in Nykaa + select beauty retail stores across India.

This season, let your lips experience the perfect blend of hydration and color with Kay Beauty's Hydra Creme Lipsticks. It's time to say goodbye to dry lips and hello to a luxurious colour payoff.